Search Engine Optimisation and website performance reporting are often overlooked aspects of website ownership.
Most website owners have very limited visibility of the business performance of their websites. Or, just assume it’s too complicated and chose to ignore it. We provide reporting, in one place, that allows you to gain a full understanding of how your website is performing. Perhaps more importantly, we tell you how your website is performing relative to your competitors so you are not blinkered in your visibility.
The focus is always on actionable data metrics – metrics which can result in actions to further improve performance of both your search engine optimisation and overall website performance across all channels.
This is detailed but not so much that it becomes noise. The metrics are focussed on providing an overview of website performance. Here’s an overview of the data provided;
Google My Business
Traffic stats. How much traffic has your website had this period vs the prior period. This includes traffic sources so you can see where the traffic has originated from. Top pages are also listed in terms of which ones are attracting most traffic to your website, and conversely which ones are under performing.
Position and Keyword Tracking
This part of the report details the position of your tracked keywords in both local and national search results in Google. This data is framed around how this positions your results relative to your competitors rather than just in isolation which sometimes add little value or context.
If the standard reporting misses any key areas that are specific to your goals then we can customise any reports to cater for your exact requirements. Any data metrics that are available across Google Analytics, Google Search Console, Google My Business and many more sources are available to include in a regular or ad hoc reporting schedule.