Once we have carried out Competitor Research on your website, you will most likely want to move on to building detailed strategies for your SEO Keywords and On-Page SEO Content.

Using the data collected from the Competitor Research phase and in consultation with yourselves about your business goals, we will build a Keyword and Content Strategy for you.

The consultation phase of this is extremely important because we want to gain a thorough insight of your business and priorities. For example, do you have a high volume product with low margins or a low volume niche product with low margins but a high conversion rate for sale enquiries? This information is key to building our strategies and understanding how you want to grow your business.

We use this information to build a strategy that targets specific seed or focus keywords and then research related keywords in order to form the foundation for your Content Strategy. Every thing we do is with purpose. You will move from writing generic and unfocused content to having a purpose and goals for every piece of web site content you create.

Once the Competitor Research is complete many clients move on to have ongoing Search Engine Optimisation which starts with building detailed Keyword and Content Strategies. These strategies will be the foundation for growing traffic to your website in a very focussed and intentional way. This is where insight and data come together to build actionable SEO Strategies that deliver results. We like to call this ‘Actionable Data’.

Once the Competitor Research is complete many clients move on to have ongoing Search Engine Optimisation which starts with building detailed Keyword and Content Strategies. These strategies will be the foundation for growing traffic to your website in a very focussed and intentional way. This is where insight and data come together to build actionable SEO Strategies that deliver results. We like to call this ‘Actionable Data’.

Like with almost everything SEO related, the devil is in the detail.

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